Visual Brand Language (VBL) Design

NXT Power

A Design That Powers Generations

A Strong, Cohesive Brand Language For the NXT Product Line

NXT Power was a startup entering the competitive power conditioner market with an ambitious timeline and a clear vision. They knew success required their product to have a cohesive brand language that projected power, security, and next-level technology across their lineup.

The challenge for Beyond Design was to design within strict part-count limits while creating a scalable visual brand language for unit volumes ranging from 50 to 10,000. Our solution used a sheet metal wrap with a plastic front housing, transformed through strategic divots, vents, and a tri-color LED light-pipe system for instant brand recognition.

We emphasized efficiency at every step. A unique diagonal vent pattern became NXT Power’s signature element, balancing form and function while ensuring manufacturing feasibility. Our Color, Material, and Finish strategy paired darker rear housing with lighter fronts to convey strength, contrast, and rugged appeal. The production plan flexed with their needs: thermoforming at low volumes and injection molding at higher runs, ensuring cost-effectiveness without sacrificing design integrity. To further solidify their identity, we also created a custom logo that reinforced their brand presence.

By delivering a scalable Visual Brand Language and manufacturing strategy, we saved NXT Power valuable time and money, and equipped them with a design foundation that has supported the development of future products and expanded lines.