A Power Tool for a Global Market

RIDGID Handheld Power Driver Redesign

Our design team researched handheld power drivers to understand user applications and areas where industrial design can enhance this product design. Designers identified key brand attributes and visual brand language characteristics to capture the brand identity. We maintained the strength and comfort expected from a professional power tool.

Designing a new generation handheld power drive for a global market.

Additional Projects

Additional Projects

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