Beyond Design

Developed by entrepreneurs and engineers Joe Wegrzyn, Ricardo Rivero, and Will Kozerski, Cutback Case is the new product developed to aid people in their efforts to quit smoking. The Cutback team came up with this idea for a pre-commitment approach to kicking the habit after several failed “cold turkey” attempts of their own. With Beyond’s help they created a solution to help people that struggle with temptation and willpower just like they did.