Barbie Reading Light

Mattel & Rayovac

A Little Light for Big Imaginations

A children’s reading light with a Barbie-themed design to make reading more fun and playful.

Putting the Fun in Function

We brought together the iconic fun of Barbie and the trusted reliability of Rayovac to create a delightful line of children’s flashlights and reading lights, designed to spark a love for reading.

The reading light was conceived as a portable companion for young bookworms. It features a clever built-in book clip that holds pages securely and frees up little hands. Its flexible, foldable design makes it easy to carry and store, while an adjustable light angle ensures perfect illumination, right where it’s needed.

A Touch of Barbie Magic

To capture Barbie’s playful spirit, we incorporated whimsical design elements. Vibrant colors and charming molded flowers on the light’s head add a touch of magic. These 3D tactile flowers look enchanting and give users a unique sensory experience.

The final product got a resounding thumbs up from the Mattel, Barbie, and Rayovac teams. The final designs blended Rayovac’s practical lighting expertise with Barbie’s beloved kid-friendly aesthetic, while adhering to their specific brand and design guidelines. This collection proves that functionality and fun can shine brightly together.