Creating a Visual Brand Language and Industrial Design for a thermometer product line.
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As national companies work to create distinct proprietary brands, Beyond Design created the new product line of digital thermometers for 180 Innovations, under the CVS brand. The range of thermometers included state-of-the-art circuitry combined with a cohesive Visual Brand Language (VBL) strategy that used a “better” and “best” approach to cater to different customer needs and price points.
Exploring Form, Grip, and Function
The project commenced with a design exploration phase to determine the ideal form and grip shape. The grip needed to feel comfortable in the user’s hand while also looking different from a firearm or threatening object. These restrictions led the designers to explore various forms and functions that were easy to use and non-threatening.
Designers tested the thermometer’s ergonomics and styling through sketches and breadboard models to get early validation. Then designers developed Computer-Aided Design (CAD) files that provide further refinement intended for the manufacturing. The new thermometers had to accommodate existing Printed Circuit Boards (PCB) and electrical engineering specifications. Beyond Design had the technical expertise to integrate established frameworks into a fresh visual design.
Designers 3D printed prototype models to test the feel of each product. The redesigned visual brand language incorporates Color, Finish, Materials, and Graphics (CFM&G),. The collaboration between designers, engineers, and manufacturers ensured the product quality and finished cost while adding value with a new design.