Shampoo Bottle Design Exploration

180 Innovations

Design Helps Ideas Take Shape

Researching and Ideating a New Soap Package Solution.

180 Innovations approached Beyond Design with ambitions to enter the soap packaging market and create a new product line that would capture consumer attention in a crowded market. They recognized that success would require innovative dispensing methods that would differentiate their brand and provide real value to users.

Our research process began with comprehensive retail visits, where our design and research team spent time in store aisles analyzing how similar products are packaged, positioned, and shelved. We studied the competitive landscape, identifying both successful approaches and missed opportunities in current soap packaging solutions. This hands-on market analysis provided crucial insights into consumer behavior and retailer requirements.

From these observations, we created a range of soap bottle concepts that reimagined dispensing through pushing, squeezing, and twisting mechanisms. Each concept addressed user pain points while offering brand differentiation. The exploration provided 180 Innovations with multiple innovative directions for market research and validation. Some emphasized control and precision, others prioritized convenience and ease.

These concept sketches became valuable assets for 180 Innovations, serving as both research tools and development guides for their entry into the personal care market. The concepts provided a strong foundation for consumer testing, allowing the client to validate market demand and refine their product direction before committing to full development and manufacturing investments.