Intuitive Cookware Design

MIO Cookware

Our aim was to develop a new line of cookware that expressed simplicity, elegance, and fun. Through user research, we observed how people prepare their food, their pain points in the preparation, and their delivery methods for pouring during the cooking process. Storyboards played a big role in the development and helped to describe the user lifestyle and character traits. A simple action of ‘stirring’ gave purpose to develop a round base that transitions to a square top for more accurate pouring.

Cookware designed around a persona who is happy, smart, fashionable, and likes to highlight practicality and design.

Additional Projects

Additional Projects

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