Chicago Uses RFID tags to track performance Zebra MotionWorks™        

Zebra’s RFID Technology Changes the Game of the NFL

October 2, 2014

One of our long-time clients, Zebra Technologies, has unveiled their newest device – MotionWorks™. Zebra has an extensive portfolio of marking and print technologies, including RFID and real-time locating systems. MotionWorks™ is designed specifically for the sports industry and captures player location and motion data to provide real-time performance solutions, enhancing team training, scouting and evaluation, as well as the overall fan experience.


Starting this season, the National Football League (NFL) installed the real-time location system (RTLS) in 17 stadiums, including Chicago. The location-based data is known as “Next Gen Stats” to fans. The receivers throughout the stadium communicate with the radio-frequency identification (RFID) transmitters placed inside the shoulder pads of each player to capture precise and usable statistics.

NFL RFID Tags to Track Performance

This new system gives coaches and players a deeper look into their performance. The data it captures (such as position, speed and distance) will help to improve athlete and team success. The comprehensive database generates real-time visualizations for coaching staff.

It’s a very cool product that we can definitely see being used more often in the future for a number of different sports. For more information, please visit Zebra’s site here.

For a look at our work with Zebra, check out our website here.

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