Beyond Design

The Rise of the Online-Only Brand

July 11, 2012

Photo from thenextweb.com/insider

When you think of Amazon or Zappos, what comes to mind? These are two of the biggest online-only brands that aim to provide a consistent and high quality product experience. We read an article recently that speaks about the rise of the online-only brand and where it is headed in the future. Are retail stores going to be seen less and less? Or will the online-only brands eventually diminish?

“The rise of the online-only brand marks a new generation of e-commerce. For consumers, it represents the rise of more-affordable, higher-quality brands that will come to replace many things previously purchased through traditional retail. Watch in the next year as more online-only brands emerge. How about online-only watches? Cereal? Makeup? The opportunities to build mega-brands online are just beginning. Entrepreneurs and investors are already piling in. Now it’s up to the consumer to decide the winners.”

You can check out the full article here. It gives some good insight into this topic and shows that the overall product and service experience is everything to consumers.