The Fundamentals of Product Design

December 29, 2011

Everywhere you look you are surrounded by products that are designed by someone, or, most likely, a group of people. At Beyond Design, we spend our days designing products and services that fulfill users needs and wants—things that will make for a better user experience.

We came across a short documentary on Fast Company’s website that highlights the fundamentals of product design from PBS’s Off Book web series. Three people are featured in the film: Harvey Moscot of Moscot Eyewear, Yves Behar of fuseproject, and Peter Schmitt of MIT’s Personal Robotics Group.

“Behar dismantles the modern myth of product design as ‘making things look pretty,’ and explains that its ‘essential element is to have people in mind’. One key point that almost slips by unnoticed, though, is that of manufacturing feasibility. Behar briefly but notably touches on this: it’s one thing to mock up an amazing design in CAD or Photoshop, but if it can’t be manufactured with current technology at a realistic price, it’s not really product design–it’s wishful thinking.”
Watch A 5 Minute Primer On The Fundamentals Of Product Design

“That’s what makes successful product design so fascinating and so rare: how a good or even great idea must harmonize with unforgiving physical and economic constraints.”

You can read the full article here and watch the video below.

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