Simplicity in Branding

May 29, 2012

Photo from

Photo from

We came across a product designed by Kumeko, a design studio based in Prague, Czech Republic, that we especially liked for its simple branding. The Knotty is a floor cushion with upholstery made from soft jersey tubes stuffed with high resilient foam. The cushion comes in two sizes, a mini-Knotty and a regular size Knotty, and molds to your body. The design is inspired by old weaving and basket-making techniques. We love the way they include their brand name on the product in a very simple, clean way – and one in which the user can’t miss. You can read more about the Knotty here.

Up Down