Pantone + Sephora: A New Product Opportunity
Image from musingsofamuse.com
After visiting Pantone’s booth at the Home + Housewares Show in Chicago (and getting our free thermos in Tangerine Tango—which we were very excited about!), we couldn’t help but notice that Pantone’s line of products has increased dramatically over the past few years. Pantone Universe (a design-led collection for the home, workplace, and the road) offers everything from coffee mugs, stationary, and posters, to flash drives, iPhone cases, and even toothbrushes. Most recently, they have teamed up with Sephora to create a make-up line that revolves entirely around Pantone’s 2012 Color of the Year, Tangerine Tango. They want to change the way people feel and think about color with product collections that include eye liner, lipstick, nail polish, blush, etc. For those looking to stay on-trend with their make-up collection, this could be the perfect way—and also a profitable collaboration for Pantone and Sephora. Check out more details on the deal and product offerings here.
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