A Co.Design Story        

Move Over Product Design, UX Is The Future [Fast Company]

February 13, 2014

We love checking out Fast Company’s site for its diverse and inspirational stories. Today, we came across one that was especially interesting because it touched on one of our specialties, product design, and where it’s heading.

Rick Wise, CEO of Lippincott, says, Today’s enlightened leaders are achieving success by crafting the entire customer experience–shaping, innovating, branding, and measuring it. They are mastering a new discipline we refer to as “experience innovation” by going beyond the discrete product or service to reimagine the customer journey. The result yields new, unexpected, signature moments that delight customers and create significant opportunities for new growth.”

He highlights a few companies (Uber, Disney, Nike, and Delta) who have done an exceptional job of reimagining the broader experience of how customers might use the product or service. Well worth the read – you can check it out here.

Delta Concourse in Minneapolis (image from

Delta Concourse in Minneapolis (image from


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