How can some companies do everything right when identifying user needs and delivering innovative solutions, but yet their product still fails? Many companies fail to look at the big picture and how everyone involved has to work together to develop a successful solution, and, more importantly, a great user experience.
An article in Fast Company, taken from an excerpt from The Wide Lens: A New Strategy for Innovation, talks about this issue when comparing the first Sony Reader with the Amazon Kindle.
“How could Amazon engineer a triumph with a weaker product? The company did it by engineering a superior solution.” You can read the article in full detail here: How The Kindle Stomped Sony, Or, Why Good Solutions Beat Great Products. It really shows how companies need to focus on the entire “ecosystem”, rather than just one aspect of it, and create a great user experience.