Technology has completely taken over the fitness industry by storm – and consumers are loving it. Fitness companies, like Nike, Adidas, Under Armour and more cannot afford to not keep up with the latest trends when marketing to consumers. These trending products go hand in hand with technology, providing a unique and engaging experience to be physically active.
Dance fitness companies are pairing up with virtual reality companies to produce videos and make consumers feel like they are in a real dance studio. It’s the future of fitness – and it won’t even take away from attending an actual class. It can only improve the way we want to be active. For other brands, technology can be integrated into their tangible products. Nike has introduced their new fitness studio in NY, making it customizable and interactive with touch screens and iPads, displaying schedules and workout classes that are available.
Technology can only add to a brand’s appeal for a consumer – making it that much more exciting and new. For instance, Under Armour just purchased MyFitnessPal, an app that allows users to track their eating habits and calorie intake, giving them a boost in this demanding market.
The mobile fitness and wearable technology market grew 87% from 2013 to 2014, with 78% of adults committing to exercising regularly during the week – making this a forever changing field that can only grow upwards.