Heinz Releases New Ketchup Packet Design

September 21, 2011

The original tear-open ketchup packet design has been around since 1968. Forty-three years later and Heinz has released a new design—which we really like. It combines the tear-off-the-end technique with a new open-and-dip style. Heinz conducted extensive field research to get the design just right, which shows the importance of catering to the large number of consumers who are eating on-the-go. We’re just wondering why it took them three years to develop this new design!

You can read more about the story here.

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