General Motors, also known as GM, is developing what they call “the first cognitive mobility platform” with IBM – using Watson, their learning supercomputer. Cars that will feature the new product, which is a continuation of OnStar will be offering “OnStar Go”. This new system will be more aware of the driver’s surroundings and better able to accommodate certain interactions with the driver and what businesses/facilities are nearby.
Similar to Amazon’s Alexa, it is designed to allow your car to plug into connected services around you – making is accessible for OnStar Go to gain more skills. OnStar Go makes use of the machine by learning to analyze data gathered by the driver to make informed decisions about potential product and service offerings by places in a specific proximity. If gasoline is needed, the device will find a nearby gas station, pre-activate the pump for use and the driver can pay by using their dashboard. Interested in some coffee? No problem, the device will pre-order a coffee for pickup or the drive-through window. Want a specific song? Of course, the listening habits per individual can be the deciding factor in personalized radio stations.
The platform is designed specifically to create more marketing opportunities for partners – as GM is making is accessible for millions of drivers to be able to connect and interact with their favorite brands, starting in early 2017.
IBM and GM already have some lined up partners, including ExxonMobil, iHeartRadio and MasterCard. The OnStar Go feature will set to go live in vehicles starting at the end of 2017.