Designing for a Social Impact

July 22, 2011

The concept behind the 4th Amendment Wear is simple: to get a few people to think a little more about their constitutional rights.

One of the more thought provoking designs we’ve seen in a while is the 4th Amendment Wear that just yesterday received a Core77 Design Award for the category “Design for a Social Impact”. With all of the uproar over the latest enhanced TSA security measures that involve full-body scanners, this clothing line is done brilliantly and gets the message across without having to say a word. It uses TSA’s very own technology to broadcast the 4th Amendment, which is meant to prevent unwarranted search and seizure, and does so with metallic ink.

The line was first introduced in late 2010 by two designers based in Colorado, Matthew Ryan and Tim Geoghegan. As one of the judges from the awards stated, “This is an extraordinary intervention in a difficult and sensitive arena of citizen rights and human dignity. It powerfully combines visual and product design in an area where few designers dare to venture: the hardcore politics of homeland security. The gravity of what is at stake is expressed with a lightness of touch, and indeed of humor, that suggests profound understanding and sophistication.”

Very interesting idea and great execution.

You can read more about this design here.

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