Can Martha Stewart Help Bring 3D Printing Mainstream?
Martha has an eye for emerging technology and design – this time being 3D company MakerBot and her line of custom 3D printed table accessories. So far, the Martha-Makerbot line consists of coasters, napkin rings, LED votive holders and place card holders. In addition, MakerBot is offering three Stewart-branded PLA filament colors: Lemon Drop (a pastel yellow), Robin’s Egg (a soft blue) and Jadeite (a gray/green). This pastel color palette brings a whole new aesthetic to MakerBot. The idea is that you can purchase and download these Stewart-branded designs, then print them on your MakerBot Replicator. Each design is priced at 99 cents, and you can print it as many times as you like, or you can get the whole collection for $2.99.
What’s in it for MakerBot? Not only will they get more recognition from Martha’s fans, but maybe one of her fans will decide they need to own one of these printers just in time for holiday season. With this venture, MakerBot is aiming for an even broader commercial audience – which might be a step in the right direction for the company. However, we don’t see this catching on with Martha followers unless the price is greatly reduced or a version is released that doesn’t require as much technological know-how. You can check out the full story here. To read why we love our MakerBot, check out our blog post here.
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