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Adidas + Parley        

Adidas Releases the First Shoe Made of Ocean Waste

July 24, 2015

Adidas, a leading brand featuring signature footwear, clothes and accessories, teamed up with Parley for the Oceans – an organization whose goal is to raise awareness about ocean pollution around the world.

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Adidas unveiled the world’s first athletic shoe that has been ‘upper made’ from recycled ocean waste and deep-sea gillnets that are illegal to use in our oceans. The net retrieval was a tricky one – as Parley partnered with Sea Shepherd to track a poaching vessel for 110 days off the coast of South Africa.

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The bright blue and white shoe is currently just a concept, Adidas has stated that they will be revealing and releasing more products ready for consumer purchase later this year.

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Reading this article made us think as to what other designs will be introduced in the future. The green movement and be environmentally consciousness is a big part of the world that we live in today – as making the world a better place. This is an awesome design and a great way for Adidas to market themselves further into the world of fashion and design. To read more on this article, please click here.

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