Adidas Announces New Boost Technology in Running Shoes

February 15, 2013

Adidas Boost Technology

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Yesterday, Adidas announced their new Boost Technology for running shoes. The foam material is “a revolutionary cushioning technology which provides the highest energy return in the running industry.”

The new material promises higher energy returns than anything currently on the market without compromising the comfort of cushioning.

“Based on a groundbreaking development process created by adidas partner BASF, the world’s leading chemical company, solid granular material (TPU) is literally blown up and turned into thousands of small energy capsules which make up the footwear’s distinctive midsole. With their unique cell structure, these capsules store and unleash energy more efficiently in every stride.”

If you want a little more “bounce” in your run, you might want to try these out. They’ll be available end of this month. Check out the video below, and read the full story here.

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