A Talk With Jony Ive and Marc Newson About Design and Innovation [Video]

November 14, 2013

Most people (even if you are not a designer) are familiar with Jony Ive, Apple’s design chief. Recently, Ive teamed up with another influential designer of our time, Marc Newson, to help support the fight against AIDS.

Southeby’s (a leader in the auction world), in collaboration with Bono’s Product RED, is hosting an auction in November that will feature products that break down to either work that Jony and Marc just really liked, objects that they liked but also tinkered with, or, best of all, one-of-a-kind objects that they designed together from the ground up.

“As designers, you can’t not be interested in many different things. Every one of the things we have chosen exudes a certain integrity,”
says Marc Newson.

Together, Ive and Newson developed a camera with Leica. Ive says, “We developed prototype after prototype. So much energy went into making this, as if we were going to make millions, but we are only going to make one. And we’re only going to make one so that we can auction it in November. That will be the by-product of somebody, hopefully, making a significant contribution to saving a lot of peoples lives. “

Leica Camera designed by Jony Ive and Marc Newson (photo taken from YouTube video)

Bono says, “It’s very important to come out of the abstraction of a conversation about beauty and function, into the concrete of real lives, and real lives changed.”

Ive points out in the video that the design process of solving really difficult problems often “yields the most beautiful objects.” The video (embedded above) shows that Ive’s famed attention to detail isn’t limited to only Apple, but to every project he is a part of.

Sotheby’s (RED) Auction will take place in New York on November 23, with all proceeds donated to the Global Fund to fight AIDS, Tuberculosis and Malaria in Africa.

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