A Customizable Driver Just For You

May 30, 2012

Callaway udesign

When Nike announced Nike ID it revolutionized the way people could customize their favorite sneakers. An individual could pick from a variety of colors and embroidery options to create a very unique shoe to match their style, personality, or outfit that day.

Callaway has recently taken the same approach towards its Razr Fit Driver, but has given the user control over performance of the club as well as what color it will be. You can dial in club length, loft, grip, and shaft stiffness among other options to make the club truly unique. The intuitive online interface allows for thousands of custom configurations and gives golfers the ability to express their individualism on the course through the design.

Callaway udesign (photo from

Written By: Bryson Stewart, Mechanical Engineer

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