Double Insight

InstantPot ULTRA User Interface

As the InstantPot continued to gain market share in the small kitchen space there was a need to simplify their User Interface. Our designers conducted an in depth user interface study and created the iconography and wireframes that led to the current, easy to use user interface.

Instant Pot Ultra 10-in-1 Multi-Use Programmable Cooker is the next generation in kitchen appliances. Designed for the home chef looking for a greater degree of customization and control for even greater precision cooking.

Instant Pot electric pressure cookers are consistently ranked as best sellers and best electric pressure cookers by numerous independent professional reviewers, bloggers, food editors and cookbook authors. To this date, over 1 million Instant Pots have been sold in the North American market alone.

UI Designed for Assistance and Convenience

As Instant Pot continued to grow, there was a need to simplify the User Interface (UI) specifically on the Instant Pot ULTRA unit, while also making sure recipes and other programming features are not compromised. The new UI designed by Beyond is intuitive to operate and can be applied to future mobile applications. The UI for the new pressure cooker product line is distinct in the current market and communicates a strong brand message that is simplicity, safety and an overall positive user experience.